Privacy Policy

This Privacy Policy is formulated to explain how we collect, use, store, and protect user personal information when users browse and purchase products on our platform. Our top priority is to fully protect the personal privacy and information security of all users, adhere to the principle of voluntary collection, legitimate use and strict protection, and ensure that all user information is managed in a standardized and safe manner. This policy applies to all users who access and use our platform services, including browsing products, placing orders, completing transactions and consulting customer services.

1. Information We Collect

We only collect necessary user information that is directly required for normal platform operation, order processing and service provision, and will not actively collect any irrelevant sensitive personal information. All collected information is limited to the scope required to complete user shopping and after-sales service, and we strictly avoid excessive information collection.
When users register for browsing, place product orders, complete payment operations, and submit service consultation, we may collect basic personal information actively provided by users, including but not limited to user name, contact information, shipping address, postal code, payment related verification information and order record information. These information are all basic materials necessary to complete product delivery, order confirmation, after-sales processing and customer service response.
In addition, we will simply record non-identifiable platform use data generated by users during browsing and shopping, including product browsing preferences, popular product categories, and daily access habits. Such information cannot be used to locate individual user identities, and is only used for analyzing platform operation data, optimizing product display, and improving user shopping experience.

2. How We Use Your Information

All user information we collect will only be used for the core purposes of providing, maintaining and optimizing platform services, and will never be used for unauthorized commercial promotion, private sharing or unknown purposes. We strictly abide by the principle of purpose limitation, and all information use behaviors are closely related to user shopping and service needs.
Firstly, user personal information is used for order processing and transaction completion, including order verification, product warehousing arrangement, logistics delivery arrangement, goods distribution confirmation and order status update. Complete and accurate user information can ensure the accurate delivery of products to the designated address and avoid order errors, missed delivery and other problems, so as to guarantee the smooth completion of user shopping transactions.
Secondly, user information is used for after-sales service and problem handling. When users apply for return and refund, submit order consultation and put forward service feedback, the relevant order information and user basic information can help our customer service team quickly verify order details, accurately locate user problems, and provide targeted after-sales solutions and service replies, so as to efficiently solve all shopping related problems for users.
Thirdly, the anonymous platform usage data we record will be used for platform optimization and service iteration. We will summarize and analyze user browsing preferences and product demand trends, optimize platform page layout, product classification display and product update direction, adjust service details, and continuously improve the fluency of platform operation and the comfort of user shopping experience.

3. Information Storage and Protection

We have established perfect information security management system and technical protection measures to fully protect user personal information from leakage, tampering, loss and unauthorized access. All user information collected by the platform will be stored in standardized and secure server equipment, with professional encryption technology and access permission control mechanism adopted.
We set up hierarchical access permissions for user information data. Only authorized professional operation and customer service personnel can access user information within the scope of service work, and all information access and operation behaviors will be recorded in real time. Any unauthorized access, viewing and operation of user information is strictly prohibited, and we will strictly restrain the internal management team to ensure the standardized management of user data.
We will retain user order information and service information only within the time limit required by service provision and data management. When the information is no longer needed for service guarantee and platform operation, we will take standardized and safe ways to delete and clean up the data, so as to avoid long-term redundant storage of user personal information and reduce the risk of information leakage.
In view of the characteristics of network environment operation, we will always maintain the update and iteration of technical protection means, continuously optimize data security protection capabilities, and try our best to ensure the long-term security and stability of user personal information.

4. Information Sharing and Disclosure

We firmly abide by the principle of non-disclosure of user private information, and will never sell, rent, share or transfer user personal information to any irrelevant third-party enterprises, institutions and individuals without the explicit consent of users. All user personal information is independently managed and protected by our platform, and no external unauthorized access channel will be opened.
Only in the necessary links to complete user shopping services, we will provide the minimum required user information to the cooperative service providers involved in the transaction process, including logistics and distribution service providers. The shared information is limited to the shipping address, contact information and other content necessary for product delivery, and no user payment information and private sensitive information will be involved.
All our cooperative service providers have signed strict data confidentiality agreements with us. They can only use the shared user information to complete designated service work, and have no right to use, share or disclose user information for other purposes. We will strictly supervise the data management behavior of cooperative partners to ensure the full protection of user information security.

5. User Rights

All platform users have independent and complete rights to their personal information. Users have the right to query, check and confirm their personal information and order information stored on our platform at any time, and can know the scope of information collection and the way of information use.
If users find that their personal information is wrong, incomplete or outdated, they have the right to apply for information modification and update. We will respond to user modification requests in a timely manner and complete information correction after verifying user identity to ensure the accuracy and effectiveness of user personal information.
Users have the right to apply for clearing and deleting their personal information and historical order information stored on the platform. After receiving the user’s deletion application and completing identity verification, we will actively complete data processing within a reasonable time, except for the information that needs to be retained due to normal service guarantee.
For all demands related to personal information rights, users can submit applications and feedback through the platform’s exclusive contact channel. We will arrange special personnel to follow up and handle all user demands efficiently.

6. Information Update and Optimization

We will continuously optimize our information management and protection mechanism according to platform operation iteration and service upgrade requirements. With the continuous improvement of platform service functions and data management standards, we will appropriately adjust and improve the content of this privacy policy to make the information protection system more standardized and perfect.
All updated privacy policy contents will be displayed on the official platform page in a timely manner. The continuous browsing, access and shopping behavior of users on the platform will be regarded as recognition and acceptance of the latest privacy policy contents. We will always take user information security as the core benchmark of all optimization work, and continuously improve the level of user privacy protection.

7. Service Contact

If users have any questions, doubts, suggestions and rights protection demands about our privacy protection rules, personal information collection and use, and data security management, please contact us through the exclusive Contact Us page of the official platform. We will respond to user feedback in a timely manner, carefully answer user questions, and properly handle all user demands related to privacy protection.